23 BEAUTY COLLECTION is a female founded beauty brand launched in 2023, based in Macau China.

Others may do exactly the same thing we do, but they will never do it like the way we do, and that is what makes us a special and unique brand.



We are passionate about inspiring and encouraging everyone to feel good about who they are.

Through our products and the messages they convey, our goal is to empower everyone we touch, enabling them to define their own standards of beauty and embrace their authentic selves.

We believe that beauty is a personal journey, and we are here to support and uplift individuals as they embrace their uniqueness and discover their own definition of beauty.



We create the beauty products and tools you need to express yourself and feel good about who you are.



At 23 BEAUTY COLLECTION we firmly believe in celebrating the authenticity and individuality of every person.

Our aim is to create a beauty community that promotes self-acceptance and self-love, where everyone feels seen, valued, loved, and celebrated for who they are.

Join us on this journey and together, let's celebrate and embrace the uniqueness of every individual.



We’re proud that we are registered with PETA.

You can shop with us in confidence as all our products are 100% vegan and cruelty-free.

When you choose our beauty products and tools, you can rest assured that they have been thoughtfully crafted with care, expertise, and a deep understanding of our customers' needs. We invite you to experience the difference that our passion for quality brings to your beauty routine.



We have a clear responsibility to play our part in taking care of the planet.

When it’s come to product packaging, we aim to have a minimal impact to our Earth. We try our best to minimize the waste. To achieve this, we design packaging that is either reusable or minimalist.

If you do not wish to reuse our packaging, we strongly encourage you to recycle them.



We support animal rescue organization by donating a portion of our annual sales.
When you shop 23 BEAUTY COLLECTION you not only get a new product you love, but you are helping a fur kid as well.



We’re always excited to collaborate with brand or with freelance content creators, illustrators, models and more.

Drops us an email and let’s make something awesome together.

Disclaimer: You may not submit any confidential or proprietary ideas, information, proposals or any other intellectual property (“Confidential Data”) to 23 BEAUTY COLLECTION. The exchange of Confidential Data requires a formal, written nondisclosure agreement with 23 BEAUTY COLLECTION.